Puerto Rican Pride at the Most Latin Super Bowl in History
Puerto Rican Bad Bunny will be the first Latin artist to perform solo at the Super Bowl Halftime Show on Sunday, February 8, 2026, at Levi’s Stadium in Santa Clara, California. Before him, in the 2020 final, Colombian Shakira and New York-born Jennifer Lopez, of Puerto Rican origin, performed together. But they included songs in English.In addition to being the most followed artist on the planet today, Bad Bunny is the greatest exponent of Latino power in the United States and around the world, and the National Football League (NFL) knows it.
Bad Bunny’s performance will be a 100% Spanish-language show, featuring no English songs. It will be a celebration of diversity in the United States, in the face of Trump’s anti-immigration policy and will take place during the halftime show of the world’s largest live event, the most important in sports in this country: the Super Bowl has attracted more viewers and fans than baseball for half a century. It has been followed by more than 100 million viewers for years. In addition, it is a growing business and a global game: in the United States, it generates more than $25 billion each year, and with games abroad (three in London, one in Dublin, one in Berlin, one in Sao Paulo, and one in Madrid), the NFL expects to reach $27 billion. In Madrid, for example, the 84,000 tickets for the Santiago Bernabeu Stadium for the November 16 game between the Washington Commanders and the Miami Dolphins have been sold out for some time. Almost 17 million euros (almost $20 million at the exchange rate of both currencies on September 30, 2025). We can, however, reproduce the singer’s first statements about his upcoming Super Bowl performance: “What I feel goes beyond myself. It’s for those who came [to the United States] before me and ran countless yards so that I could come in and score a touchdown... This is for my people, my culture, and our history.” “This country is nothing without immigrants. This country is nothing without Mexicans, Puerto Ricans, Colombians, Venezuelans, Cubans...,” says Bud Bunny in defense of immigration. The singer excluded the United States from his “Debí Tirar Más Fotos” tour, which will take place from November 2025 to July 2026 in dozens of cities in Latin America, Europe, and Asia. “The damn ICE could be outside the concerts and doing raids,” he told the British magazine i-D. |